Reed White
Chief Revenue Officer
Connect
POV: Metric Magic
“Human Capital Management truly matters to business operators. When I can sit down with a CEO or CFO and prove the impact of engagement, retention, and productivity to the organization’s bottom line, that’s where the magic happens.”
Background
Reed White is a seasoned Senior Executive with over 15 years of proven expertise in driving market share growth and revenue across diverse distribution channels. Renowned for his dynamic leadership, resilience, and charismatic approach, Reed brings strong operational acumen to the executive level.
As Chief Revenue Officer, Reed leverages his extensive experience from leadership roles at industry-leading companies such as Embark, Paylocity, and UKG. He excels in strategic sales and channel development, consistently identifying and capturing new business opportunities while cultivating long-term partnerships. A data-driven leader, Reed possesses a deep understanding of consumer behavior and buying cycles, which allows him to develop and refine innovative sales strategies. His efforts consistently empower organizations to gain a competitive edge and drive sustainable market share expansion.
Reed holds a Bachelors of Science from Brigham Young University and a Masters Degree (MBA) from the University of Arizona. He resides in Phoenix, Arizona, with his wife of 17 years. Being a dad is his favorite role of all, and he can often be found playing sports or making music with his five rambunctious kids.
Reed’s Areas of Expertise
- Strategic Planning
- Sales Leadership & Operations
- Team Building & Training
- Sales Channel Development
- Process Creation & Optimization
- Business Analytics
